impdp will create the user if it's not present yet, so you don't have to worry about it unless that's not what you want.

Do not run impdb or expdp as sysdba, only do that if Oracle support requests it in specific circumstances. Use an ordinary user for that - one that has been granted the dba role for instance. (There are the [IMPORT|EXPORT]_FULL_DATABASE privileges specifically for this type of thing, you'll need to grant access to the Oracle directory object(s) too.)

A full schema export (metadata and contents) would indeed look like:

expdp user/pass schemas=<schemaname> directory=dumpdir \
      dumpfile=<schemaname>.dmp \
      logfile=expdp_<schemaname>.log

If you want to import to a different user/schema (the target database can be the same as the source), you can use:

impdp user/pass schemas=schema1 directory=dumpdir \
      remap_schema=schema1:schema2 \
      dumpfile=schema1.dmp \
      logfile=impdp_schema2.log

If you don't want a complete import, you can set some filters both on data and metadata. See Filtering During Import Operations.

The Utilities Guide has all the details, I strongly recommend reading at least the overview part.