Difference between Maida and All purpose flour
Maida is wheat flour similar to what is sold in the US as cake flour. Like cake flour, maida is finely milled, and it has less protein than all purpose flour. You can use it for bread and cakes, as well as chapatis, parathas and puris.
To achieve a flour more like all purpose or other flour types, you can add gluten to maita. According to The Fresh Loaf, maida typically contains 7.5% gluten (if anyone can find a more authoritative source, please edit accordingly).
Cooking for Geeks has a good article about the gluten content of other flours:
High gluten flour and bread flour is produced from hard wheat. High gluten flour has a gluten percentage of about 12-14% while bread flour contains about 10-13% gluten. Both flours are almost completely made of hard wheat, but some high gluten flours are treated to reduce starch content, raising the gluten content to around 14%. These flours are generally used for making breads. High gluten flour is reserved for breads that are extra elastic such as bagels and pizza.
Cake flour is produced from soft wheat and is low in gluten content (8-10%). This flour is used for making delicate cakes. Baked goods made with cake flour has a tendency to crumble because of the low gluten content.
All purpose flour is made from a mixture of hard and soft wheats. The gluten content ranges from 9-12%. This is the most versatile flour because it can be used to make both cakes and breads. However, breads won't be as chewy and cakes won't be as tender as if you used bread or cake flour.
Pastry flour is also a mix of hard and soft wheat flours with an emphasis on soft. Generally, the gluten content is 9-10% and is often recommended for pie crusts.
So, again according to The Fresh Loaf:
Then if you're interested in the details of the math, start out with a formula like (100parts/100parts * 7.5%) + (Nparts/100parts * 75%) = 10.5% [or 9.5% or 12.5% or whatever your desired result is], then solve for N. Skipping intermediate steps, simplification gives N = ((end-percentage-goal * 100) - 750) / 75 (Even this math is actually an oversimplification that's not quite right. It takes the not-quite-correct shortcut of directly adding percentages without accounting for the total being more than 100 grams. Hopefully though it's "good enough" ...) The bottom line is: for every 100 grams Maida, add somewhere between 2.6 and 6.6 grams GlutenPowder. Adding 2.6 grams GlutenPowder will give a result with about 9.5% gluten, adding 4 grams GlutenPowder will give a result with about 10.5% gluten, and adding 6.6 grams GlutenPowder will give a result with about 12.5% gluten.
According to the original author of this answer, "You might find that bread and cakes made with maida don't keep as well as the same things made with all-purpose flour, but home baking never stays around for more than a day in my experience."
When you say home baking never "stays around", do you mean that it gets finished off quickly or that it doesn't last? I hope it's the former, because most home-baked goods should have no trouble lasting almost as long as those from bakeries.
"it gets finished off quickly" is exactly what I mean. OTOH with a strong flour like maida, breads taste better than with barley flour but do go stale quickly, which is why the French and Italians make a point of buying their bread on a daily basis. In those countries, they buy wholemeal bread (pain entiere, pane integrale) if they want something that lasts for more than a day. The Indian habit of making unleavened breads when needed is just another way around the keeping problem.